Podcast Episode 02 | Start Building 3D Interactive Instructions
Good installation instructions are about as rare as assembling your IKEA furniture in under 3 hours. Great installation instructions live in the BILT® App. BILT has taken the most frustrating aspect of purchasing - the installation and assembly - and made it simple, interactive, and fun. They turned it into an experience that builds brand affinity and loyalty.
Listen and subscribe on all major podcast platforms.
Apple Podcasts | Google Play | Spotify | RSS
About This Episode
The Start Building Podcast helps building product industry professionals stay in tune with technology and innovation that is changing the way we do business. We talk with founders, innovators, and dreamers that are disrupting our industry. We aim to inspire you to start building.
In this episode, Tim chats with Nathan Henderson, Founder and CEO of BILT on how their 3D interactive instructions are drastically improving the overall customer experience and changing the way we as consumers experience the final step in the path to purchase - installation and assembly. Once you experience BILT, you'll never want to open another instruction booklet again.
What is BILT?
BILT creates 3D interactive instructions that empower users and give them confidence in their installation or assembly process. By 3D modeling every aspect of the assembly, users can interact with the virtual products by zooming in, rotating the image around, and watching animations of the instructions. It’s the absolute best experience a user can have when installing or assembling their products.
Don’t Stop at the Purchase.
Installation and assembly guides are typically an afterthought in both product development and marketing. We know they are needed, but they aren’t cool or fun - so we just get them done and call it a day.
But as marketers, we can’t stop at the Purchase. Your brand is reflected in every aspect of the path-to-purchase, including the installation or assembly of the product.
“The time people are most likely to speak about your brand is within 3 to 12 hours of finishing the assembly or installation,” says Nathan Henderson. How often do you hear how fun that IKEA furniture was to put together? The experience in the installation or assembly of a product has a huge impact on overall brand loyalty.
Direct-To-Consumer
With DIY on the rise and Direct-To-Consumer becoming the norm in purchasing, it’s more important than ever to take a look at your installation instructions. Are you speaking to the right audience? Are you making it easy for them to understand and follow the instructions?
Installation videos are fantastic. I use them all the time. Imagine not having to pause, rewind and repeat to watch specific sections and simply be able to interact with each scene from every angle. That is the beauty of BILT. It’s a solution for the DIY consumer that will build your brand loyalty. So what are you waiting for?
Listen to the podcast and then download the app!
“At the end of the day, that’s what it’s about. We are trying to enrich people’s lives in a special way, so they have a great experience with the product.”
Connect with BILT
Learn more about BILT and download the App at biltapp.com.
Connect with Nathan on LinkedIn.