In this episode, Tim chats with the CEO of Diamondback Tool Co., Connor Crook about his journey from Lawyer to Leader, and how his leadership style has helped build the right team as they've grown to be the most sought after tool belt on the market. Diamondback has tapped into the power of social media and built relationships with Pro’s to help build a strong brand.
Read MoreIn this episode, Tim chats with the Founder and CEO of Groundwork, Jeff Wraley on how contractors are saving time and money on qualifying leads with video and automated text messaging. Groundwork gives them the ability to instantly qualify leads, create a memorable customer experience and increase their close rates by focusing on the right customers.
Read MoreIn this episode, Tim chats with the Founder and CEO of Bullseye, Joshua Rich on how dealer and contractor locators are underutilized and not driving leads and sales for the business.
Read MoreIn this episode, Tim chats with the Co-Founders of Digs, Ryan Fink (CEO) and Ty Frackiewicz (CPO) on how they are making “every home understood” with their AI-driven collaboration tool for homebuilders and homeowners. We also spend a few minutes talking about Streem, a previous startup they launched that was focused on AR powered video technology.
Read MoreIn this episode, Tim chats with Gabe Paez, Founder and CEO of The Wild on how their Augmented and Virtual Reality solutions are allowing architects, engineers and the construction industry to collaborate virtually on the design of their spaces before they are built. Saving time and money by being more efficient and solving problems earlier in the process.
Read MoreIn this episode, Tim chats with Gabe Paez, Founder and CEO of The Wild on how their Augmented and Virtual Reality solutions are allowing architects, engineers and the construction industry to collaborate virtually on the design of their spaces before they are built. Saving time and money by being more efficient and solving problems earlier in the process.
Read MoreIn this episode of the Start Building Podcast, Tim chats with Nathan Henderson, Founder and CEO of BILT on how their 3D interactive instructions are drastically improving the overall customer experience and changing the way we as consumers experience the final step in the path to purchase - installation and assembly. Once you experience BILT, you'll never want to open another instruction booklet again.
Read MoreIn this episode of the Start Building Podcast, Tim chats with Michael Wisnefski (CEO) and Ashley Boeckholt (CRO) about why they founded MaterialsXchange and how they are disrupting the entire industry by automating the process and bringing price transparency to everyone. This is the future of buying and selling lumber.
Read MoreIt’s comes as no surprise that I have a passion for technology and innovation within the building products industry. The Start Building Podcast helps building product industry professionals stay in tune with technology and innovation that is changing the way we do business. We talk with founders, innovators and dreamers that are disrupting our industry.
Read MoreThe on-demand culture is all about decreasing friction and increasing accessibility. It’s something that building material manufacturers and dealers need to get better at. Your customers want to get answers now, and they don’t always want to call (or send a fax).
Read MoreInnovation is all around us. Processes that are typically manual and take time, are now being done automatically in real-time. We see it in other industries, and over time it slowly works itself into the building materials industry. Over the last few years, and most recently with COVID-19, adoption to innovation has increased dramatically. That is a good thing. Consumers have easier, faster and more automated experiences everyday, and it’s only a matter a time before they demand it from our industry.
Read MoreThe most exciting innovation in visualization is the use of artificial intelligence (AI). It’s mind boggling what is happening when AI is used to enhance the visualization process. It creates a dramatically better user experience and one that is faster and more automated. The faster you can get your customers visualizing your product on their homes, the more confidence and excitement you create.
Read MoreVisualization is often considered a marketing effort, as it should be. But, there is a huge opportunity that is often missed - which is the massive benefit it brings to the sales team. For every website i’ve managed, the visualizer has been the top lead generator. The most exciting “marketing tool” that sales reps call me about is visualization tools.
Read More“When and how should I utilize augmented reality technology?” To keep it simple, I place Augmented Reality experiences within two buckets; Marketing and Sales. Marketing AR is primarily fun and highly interactive and is all about brand engagement. Sales AR is about adding value to the end user bringing them down the sales pipeline from consideration to purchase. There will often times be crossover, but experiences are typically heavily marketing focused or sales focused. Both can be extremely valuable if implemented correctly.
Read MoreLet’s cut to the chase. Direct mail isn’t dead. But it’s likely that your strategy is. Direct mail has become an afterthought for most companies. Something they do, but don’t truly track or put in the effort to make it successful. Everything is moving to digital. Email marketing is a “free” way to communicate with customers, and social media is far cheaper than printing and shipping direct mail pieces. Both true. But there is more to the story and the strategy behind direct mail.
Read MoreDigital transformation is becoming a bit of a buzzword, but it’s something at Start Building we truly believe is critical for every organization. Over the past few months, we’ve seen every business get forced into digital transformation. It’s likely one of the few positive things to come out of COVID-19. Restaurants quickly launched online ordering and text messaging communication. Retailers had to rely heavily on e-commerce and marketing automation (hopefully their data was good!). Let’s backup for a second. What exactly is Digital Transformation? “In business, a fundamental change, a metamorphosis, in how companies generate value for their owners and other stakeholders, achieved by applying digital technologies and ways of working to all aspects of the business.”
Read MoreFast forward to the last couple years,. Everyone has a smartphone, majority of websites are mobile friendly and both iOS and Android built QR Code readers directly into the camera app. The experience is now simple and flawless. This is why QR codes are now setup for success, and you should seriously be looking at them as part of your digital marketing strategy.
Read MoreOur Industry has been hit hard by COVID-19. If there is a sliver lining, it’s two things; construction mostly continued and the market is remaining strong, and home builders had to pivot and implement digital transformation initiatives as quickly as possible.
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