The on-demand culture is all about decreasing friction and increasing accessibility. It’s something that building material manufacturers and dealers need to get better at. Your customers want to get answers now, and they don’t always want to call (or send a fax).
Read MoreInnovation is all around us. Processes that are typically manual and take time, are now being done automatically in real-time. We see it in other industries, and over time it slowly works itself into the building materials industry. Over the last few years, and most recently with COVID-19, adoption to innovation has increased dramatically. That is a good thing. Consumers have easier, faster and more automated experiences everyday, and it’s only a matter a time before they demand it from our industry.
Read MoreLet’s cut to the chase. Direct mail isn’t dead. But it’s likely that your strategy is. Direct mail has become an afterthought for most companies. Something they do, but don’t truly track or put in the effort to make it successful. Everything is moving to digital. Email marketing is a “free” way to communicate with customers, and social media is far cheaper than printing and shipping direct mail pieces. Both true. But there is more to the story and the strategy behind direct mail.
Read MoreDigital transformation is becoming a bit of a buzzword, but it’s something at Start Building we truly believe is critical for every organization. Over the past few months, we’ve seen every business get forced into digital transformation. It’s likely one of the few positive things to come out of COVID-19. Restaurants quickly launched online ordering and text messaging communication. Retailers had to rely heavily on e-commerce and marketing automation (hopefully their data was good!). Let’s backup for a second. What exactly is Digital Transformation? “In business, a fundamental change, a metamorphosis, in how companies generate value for their owners and other stakeholders, achieved by applying digital technologies and ways of working to all aspects of the business.”
Read MoreFast forward to the last couple years,. Everyone has a smartphone, majority of websites are mobile friendly and both iOS and Android built QR Code readers directly into the camera app. The experience is now simple and flawless. This is why QR codes are now setup for success, and you should seriously be looking at them as part of your digital marketing strategy.
Read MoreDid you know that google searches for building materials has risen significantly in the last 30 days? As an example, searches around “composite decking boards” has increased 450%! Homeowners may not be purchasing right away, but they are definitely researching and planning. Are you being found?
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