Stretched Too Thin? Outsource Your Marketing Projects.

I know firsthand the negative impact the Coronavirus is having on the building products industry. Every business is being tested right now on how lean and agile they can be and how quickly they can adapt.

I also understand the opportunity that lies in front of those businesses that are willing to continue marketing their product and services. This isn’t new information, but I found the data around marketing during a recession so fascinating. Over the last century, there is proof that companies that market and advertise during a recession have a higher rate of growth in the following years. Those that don’t have seen on average a 20-30 percent drop in revenue.

Did you know that google searches for building materials has risen significantly in the last 30 days? As an example, searches around “composite decking boards” has increased 450%! Homeowners may not be purchasing right away, but they are definitely researching and planning. Are you being found?

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So what does this data meant to us? It means, once the stay-at-home order is lifted and people get back to work, they will want to makeup for lost time.

Building product manufacturers need to think strategically how they are engaging their customers right now, at home, before they are slammed with projects. There are plenty of marketing initiatives that can be highly beneficial and justifiable during a time of budget scrutiny.

Over the next week, I’ll talk about a few of those items. As a sneak preview, manufacturers should be looking at the following items:

  • Online Training Programs | With everyone at home, now is the time to implement your online training platform. This keeps your distributors, dealers and contractors engaged and shows you’re still working hard for them.

  • Visualization Solutions | It’s more critical than ever to have a visualization solution for your business. Customers demand the need to visualize your product on their home.

  • Samples and Printing Cost Savings | Samples and literature are a staple in the industry (whether we like it or not). Now is the time to reassess your programs and look for cost savings. If you are looking to cut costs, I have partnered with one of the best printers in the country to bring you incredible savings and even better quality.

  • Lead Nurturing and Communication | There isn’t a more perfect time to cleanup your database and ensure you are communicating with as many customers as you possibly can. Remember, search has increased, which likely means that leads have increased. It’s time ensure your lead nurturing program is working as intended.

As a seasoned marketing professional, I can help you accomplish all these items and more! If you are stretched too thin and looking for some help to keep projects moving - let’s chat. I guarantee it will be worth the investment.