Strategy — Blog — Start Building

What's The Difference? Marketing vs. Sales Augmented Reality Solutions

“When and how should I utilize augmented reality technology?” To keep it simple, I place Augmented Reality experiences within two buckets; Marketing and Sales. Marketing AR is primarily fun and highly interactive and is all about brand engagement. Sales AR is about adding value to the end user bringing them down the sales pipeline from consideration to purchase. There will often times be crossover, but experiences are typically heavily marketing focused or sales focused. Both can be extremely valuable if implemented correctly.

AR/VR, Strategy, VisualizationTim SandlundJuly 23, 2020Visualization, Augmented RealityComment

4 Reasons Why Digital Transformation Should Be Your Companies Top Priority

Digital transformation is becoming a bit of a buzzword, but it’s something at Start Building we truly believe is critical for every organization. Over the past few months, we’ve seen every business get forced into digital transformation. It’s likely one of the few positive things to come out of COVID-19. Restaurants quickly launched online ordering and text messaging communication. Retailers had to rely heavily on e-commerce and marketing automation (hopefully their data was good!). Let’s backup for a second. What exactly is Digital Transformation? “In business, a fundamental change, a metamorphosis, in how companies generate value for their owners and other stakeholders, achieved by applying digital technologies and ways of working to all aspects of the business.”

Digital Marketing, StrategyTim SandlundJune 16, 2020Digital Transformation, Digital MarketingComment

A Digital Marketing Confession: Why You Should Be Using QR Codes

Fast forward to the last couple years,. Everyone has a smartphone, majority of websites are mobile friendly and both iOS and Android built QR Code readers directly into the camera app. The experience is now simple and flawless. This is why QR codes are now setup for success, and you should seriously be looking at them as part of your digital marketing strategy.

Strategy, Digital MarketingTim SandlundJune 9, 2020Digital MarketingComment

Stretched Too Thin? Outsource Your Marketing Projects.

Did you know that google searches for building materials has risen significantly in the last 30 days? As an example, searches around “composite decking boards” has increased 450%! Homeowners may not be purchasing right away, but they are definitely researching and planning. Are you being found?

Strategy, Digital MarketingTim SandlundApril 17, 2020Consulting, Digital MarketingComment

Has the Coronavirus Forced the Building Products Industry to Adopt Technology Faster?

Across all industries, the Coronavirus (COVID-19) has unexpectedly demanded immediate innovation and process changes that only technology can solve. The building products industry is the second slowest industry to adopt technology (we beat out agriculture and hunting). The technology that building products professionals need to adopt already exists and much of the innovation that will happen in the short term will be a necessity to continue growing in the future.

StrategyTim SandlundMarch 24, 2020TechnologyComment

5 Factors To Building Adoption Around New Technology

Building adoption for any new technology or solution is critical, and it doesn’t happen overnight - especially in our industry. Did you the know the construction industry is one of the slowest to adopt technology? The industry is one the least digitized industries, only above agriculture and hunting!

But that is beginning to change. Manufacturers are seeing that they need to provide more than just product, they need solutions for their channel partners (distributors, dealers, contractors, esc..) to sell their product.

StrategyTim SandlundFebruary 4, 2020Augmented Reality, Virtual Reality, TechnologyComment