The most exciting innovation in visualization is the use of artificial intelligence (AI). It’s mind boggling what is happening when AI is used to enhance the visualization process. It creates a dramatically better user experience and one that is faster and more automated. The faster you can get your customers visualizing your product on their homes, the more confidence and excitement you create.
Read MoreVisualization is often considered a marketing effort, as it should be. But, there is a huge opportunity that is often missed - which is the massive benefit it brings to the sales team. For every website i’ve managed, the visualizer has been the top lead generator. The most exciting “marketing tool” that sales reps call me about is visualization tools.
Read More“When and how should I utilize augmented reality technology?” To keep it simple, I place Augmented Reality experiences within two buckets; Marketing and Sales. Marketing AR is primarily fun and highly interactive and is all about brand engagement. Sales AR is about adding value to the end user bringing them down the sales pipeline from consideration to purchase. There will often times be crossover, but experiences are typically heavily marketing focused or sales focused. Both can be extremely valuable if implemented correctly.
Read MoreOur Industry has been hit hard by COVID-19. If there is a sliver lining, it’s two things; construction mostly continued and the market is remaining strong, and home builders had to pivot and implement digital transformation initiatives as quickly as possible.
Read MoreThe 2019 International Builder Show was a big year for virtual reality, and I look forward to seeing what innovations will be showcased this year in Las Vegas.
To all the manufacturers showcasing at the International Builder Show, it’s time to Start Building.
Read MoreSo how do you develop and launch a success app? We have narrowed this down to 4 key factors. Simplicity, Timely, Added Value, Realism. We’ve implemented these factors into our START Rating System for App Reviews.
Read MoreI don’t know the future plans of Hover, but I can imagine having my home and yard in a tool that allows me to visualize it all.
I want a pool in the backyard or a paver patio - visualize with Hover.
I want to do some landscaping and gardening - visualize with Hover.
I want to add a porch or deck to my home - visualize with Hover.
In 2014, while leading digital marketing at TimberTech and AZEK, I launched the first Augmented Reality app in the building products industry. Five years later, AR and VR are just now slowly gaining traction within building products.
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