Let’s cut to the chase. Direct mail isn’t dead. But it’s likely that your strategy is. Direct mail has become an afterthought for most companies. Something they do, but don’t truly track or put in the effort to make it successful. Everything is moving to digital. Email marketing is a “free” way to communicate with customers, and social media is far cheaper than printing and shipping direct mail pieces. Both true. But there is more to the story and the strategy behind direct mail.

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