These past few months have pushed digital innovation and adoption by 3-5 years. COVID-19 has required every business to look at how they communicate and sell to customers. Combine that with consumers changing buying habits shifting to e-commerce and their desire to research online before going into stores - now is the time to be looking at Augmented Reality, and more specifically WebAR.
Read MoreDid you know that google searches for building materials has risen significantly in the last 30 days? As an example, searches around “composite decking boards” has increased 450%! Homeowners may not be purchasing right away, but they are definitely researching and planning. Are you being found?
Read MoreStart Building was recently featured on Forbes.com. The article titled, “Coronavirus Pandemic Could End Housing’s Yearning For Technology” was written by Jennifer Castenson on March 26, 2020.
Read MoreAcross all industries, the Coronavirus (COVID-19) has unexpectedly demanded immediate innovation and process changes that only technology can solve. The building products industry is the second slowest industry to adopt technology (we beat out agriculture and hunting). The technology that building products professionals need to adopt already exists and much of the innovation that will happen in the short term will be a necessity to continue growing in the future.
Read MoreI’ve been working remotely for about 2.5 years, and with the Coronavirus Pandemic it seemed timely to share my favorite tech tools that I use on a daily basis.
Read MoreThe 2020 International Builder Show (IBS) attracted 90,000 people to Las Vegas, NV. Over 60,000 of those people were building product professionals. I looked for new technology, tools and innovation in visualization. That is the focus of this post. I was both highly impressed by a few innovative solutions, but also frustrated by a lack of “Start Building” mentality within the industry.
Read MoreI was recently at the International Builders Show (IBS) in Las Vegas, and I love to look for digital marketing and technology innovations within the industry. I came across a company called BILT, and their solution is the future of install guides.
Read MoreBuilding adoption for any new technology or solution is critical, and it doesn’t happen overnight - especially in our industry. Did you the know the construction industry is one of the slowest to adopt technology? The industry is one the least digitized industries, only above agriculture and hunting!
But that is beginning to change. Manufacturers are seeing that they need to provide more than just product, they need solutions for their channel partners (distributors, dealers, contractors, esc..) to sell their product.
Read MoreThe 2019 International Builder Show was a big year for virtual reality, and I look forward to seeing what innovations will be showcased this year in Las Vegas.
To all the manufacturers showcasing at the International Builder Show, it’s time to Start Building.
Read MoreSo how do you develop and launch a success app? We have narrowed this down to 4 key factors. Simplicity, Timely, Added Value, Realism. We’ve implemented these factors into our START Rating System for App Reviews.
Read MoreMarkilux’s entire product catalog is in their AR App. Homeowners can swap styles and colors, and see what size is needed for their home. It also shows the amount of shade it produces, so you can choose the perfect awning for your home.
Read MoreI don’t know the future plans of Hover, but I can imagine having my home and yard in a tool that allows me to visualize it all.
I want a pool in the backyard or a paver patio - visualize with Hover.
I want to do some landscaping and gardening - visualize with Hover.
I want to add a porch or deck to my home - visualize with Hover.
Augmented Reality is more than gaming and marketing ploys. AR can truly solve real problems, create more efficient communication and collaboration, and add real value to both professionals and homeowners. In the case of Streem, it added value to both.
Read MoreIn 2014, while leading digital marketing at TimberTech and AZEK, I launched the first Augmented Reality app in the building products industry. Five years later, AR and VR are just now slowly gaining traction within building products.
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